Born and raised in Geneva, Switzerland, I moved to Falmouth, England in 2010 to pursue a Bachelor’s degree in Advertising. In that time I furthered my studies in the United States as part of a study abroad program where I broadened my studies to Marketing. After graduating from Falmouth University with an Upper Second Class BA(Hons) in 2013 I started my postgraduate degree, MSc Marketing from Queen Mary University of London.
I’ve long been an admirer of how consumers think and act. Recently, with the surge in social media use, the consumer’s decision process has vastly changed and caused a higher democratisation with regards to what the consumer asks and receives. Long are the days when your voice was unimportant.
All these changes are taking place now, and companies have to reorganise their organisations to better cater to the new business model. I keep my eyes open to new media in order to one day help these companies achieve a constantly updated and appropriate business model.
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